IBM: Let’s Create
INFO
IBM: Let’s Create is a brand campaign comprised of a series of TV spots showcasing how data can provide powerful solutions for businesses, and draws light to the company’s work with clients across a variety of industries. All TV spots officially debut at the Masters Tournament.
In collaboration with an international team of CG artists, designers, and animators, I was tasked with texturing, compositing, lighting, and rendering select shots for all TV spots. The team worked closely together in a fast-paced environment, with a proper pipeline of files being shared between departments on a daily basis. Attention to detail and careful consideration were used to match with IBM’s brand guideline and design language.
Work was done in After Effects, Cinema 4D, and Redshift.
“You call IBM to automate your I.T. infrastructure with A.I.”
“What used to take hours takes minutes.”
“And you have an E-Commerce platform designed to handle sudden spikes in demand.”
“And start crunching a year’s worth of transactions against thousands of compliance controls with the help of A.I.”
“And everyone from your auditors to your bankers feels like a million bucks.”
“What if you were a major transit system with billions of passengers taking millions of trips every year?”
“You aren’t about to let any cyber attacks slow you down.”
“Now you can tackle threats so they don’t bring you to a grinding halt.”